About the Show
Women Your Mother Warned You About™ is the business podcast that gets real, sometimes raw and always relevant.
Podcast host and producer Gina Trimarco is a sales expert and leadership strategist who shares best practices for blending life and work, unapologetically as a woman who often disrupts the status quo.
She also features interesting guests who share their expertise and make you think differently.
Launched in January 2019, the show has evolved into a best practices podcast for sales professionals. This show is not just for women. Instead it’s hosted by a self-proclaimed “woman your mother warned you about” who sometimes requires a warning label for unapologetic, assertive high performer energy.
Why you should listen
- For practical, real-life business and sales strategies not based on a “playbook”
- For a peek into what most women really think but don’t always say out loud about business, life and being a woman
- For the fun of it because life and business can be too serious
About the Hosts
Gina Trimarco
Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic
Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.
“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.
Prior to joining Sales Gravy, Gina founded and operated Carolina Improv Company, an improv comedy school and theater, in addition to Pivot10 Results, a sales training company. Thanks to this this podcast, Gina was able to “stalk” her business role model Jeb Blount and convince him to hire her … and sponsor this podcast!
Her first “official” sales job was working for her dad Carmie in a Chicago flea market at the age of 10. “On the record”, Carmie was a truck driver by day with many side hustles, including locksmithing and selling a variety of items at flea markets on weekends. He taught her how to “cut keys” and sell everything from toasters to Members Only jackets and Jordache jeans. Rumor has it that he was called the “Merchandise Man” and did a variety of “jobs” for Al Capone. Before you think that Gina’s THAT old, she’s not. Carmie was old enough to be her grandfather and truly taught her the importance of communication, loyalty, negotiation and work ethic. And despite HIS upbringing, he taught her the value of integrity – to do what you say you’re going to do. She’s not completely positive she didn’t break the law with the things she sold as his employee … not to mention her childhood complaints of child labor laws, but her college education couldn’t possibly compete with the real-world experience she received working in flea markets! Gina eventually resigned to work for a higher end (furniture) vendor who paid more ($50 a day). Carmie was nice enough to let her carpool with him!
And while the word “hustle” has become overused as a word, Gina says that this word probably describes her best because to her it means “drive, determination and hard work”.
The other attribute she inherited from Carmie was that of story telling and the gift of gab. From a young age, her parents constantly heard from teachers that “Gina talks a lot”. It’s no surprise she built a career on speaking, training, performing and engaging others.
And here’s the short version of her bio:
Gina Trimarco, native Chicagoan, Master Sales Trainer for Jeb Blount’s Sales Gravy and CEO/Founder of Pivot10 Results and Carolina Improv Company. She has 25+ years of experience in marketing, sales, operations and people training. Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.
When the economy crashed in 2008 she lost her corporate job and decided to do something seemingly impossible to many – she started an unproven concept business in Myrtle Beach, SC instead of finding a new job. That business, Carolina Improv Company (CIC), has been #1 on TripAdvisor for Nightlife Attractions since 2010, offering improv classes and shows, similar to Second City, where she took classes while finishing her journalism degree at DePaul University.
CIC quickly gave birth to a second company, Pivot10 Results, a training and strategy company that helps businesses and executives shift from people problems to performance results, using improv as a training tool for sales and engagement skills.
Gina also produces and hosts The Pivotal Leader podcast, is a Vistage Worldwide speaker and also a member of the Forbes Coaches Council, in addition to being a contributor to Forbes.com and TrainingMagazine.com. She also is launching a second podcast in December 2018, Women Your Mother Warned You About ™, with co-host Rachel Tipton.
Keith Walters
Fan, Mentor, “That’s What Keith Said” Contributor
Keith is on a quest to build GREAT companies and to raise the bar of business, turning ideas into vision and vision into results. As a fan, contributor and mentor of the Women Your Mother Warned You About™ podcast, Keith attempts to be the male point of view with his “That’s What Keith Said” segment on occasional episodes … if he can get a word in edgewise between co-hosts Gina Trimarco and Rachel Tipton.
Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. Keith brings an ability to create innovative yet workable business strategy, turn that strategy into well executed tactics creating optimal business results.
His focus on operational excellence brings stability into organizations he leads and guides. His success is based upon strong leadership capabilities and his ability to build strong leaders around him. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets.
As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. The last company he led and transformed, Axiometrics, grew from a small, lifestyle company into a nationally recognized industry leader. The transformation included:
• The company being named three times as a Top 100 Place to Work in Dallas
• 40% annual growth over a five-year period
• Employee headcount increase six-fold over a five-year period
• Multiple major product launches occurred
• Selling the company for a large revenue multiple
He’s honored to have Axiometrics’ growth stories included in a recent book, “Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business”, by Gino Wickman and Mark C. Winters.
Keith is active in the business leadership community through organizations such as Vistage Worldwide, Conscious Capitalism, and others. As a voracious reader, Keith incorporates and blends the best growth and leadership strategies into the companies he works with. When he is not working to build great companies, you’ll find Keith in the outdoors, cranking out miles on his bicycle, summiting high peaks, or just hiking through the earth’s wondrous beauty.
