About the Show
Women Your Mother Warned You About™ is the podcast that makes sales sexy again. Co-hosted by Gina Trimarco and Rachel Pitts (formerly Tipton), the show is a blend of best business practices and “real life” hacks, filled with laughter, practical advice, random chatter and some serious moments. Add to the mix the occasional guests and special segments, such as “That’s What He Said” (featuring the male point of view). Gina and Rachel stress “we love men”. This is a show for women and men, while embracing all things female – from body image issues and mom challenges to how to show value in a sales conversation while wearing the best shade of lipstick. The goal of their podcast is to break down all types of barriers in business and life, making money while making others happy … and laughing as much as possible while they do it.
Meet Gina Trimarco and Rachel Pitts (formerly Tipton), two sales pros who are smart, real, vivacious, bold, not bad to look at and not afraid to say what they think … sometimes saying things BEFORE they think. These two came together several years ago when Gina was Rachel’s business coach. They became instant friends as their dynamic personalities not only raise the energy in a room together, but also take some people by surprise. They’ve traveled parallel journeys as performers and business women who have both lived interesting lives, with amazing wins and losses along the way. What makes them so similar is their resilience and optimism, with a desire to lift others up while telling them to put on their big girl (or boy) panties. Their show will (usually) make you laugh so hard at their commentary, that you’ll most likely need some new panties (or boxer briefs)!
Why you should listen
- For practical, real-life business and sales strategies not based on a “playbook”
- For a peek into what most women really think but don’t always say out loud about business, life and being a woman
- For the male perspective to Gina & Rachel’s points of view
- For the fun of it because life and business can be too serious
About the Hosts
Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic
Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.
“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.
Her first “official” sales job was working for her dad Carmie in a Chicago flea market at the age of 10. “On the record”, Carmie was a truck driver by day with many side hustles, including locksmithing and selling a variety of items at flea markets on weekends. He taught her how to “cut keys” and sell everything from toasters to Members Only jackets and Jordache jeans. Rumor has it that he was called the “Merchandise Man” and did a variety of “jobs” for Al Capone. Before you think that Gina’s THAT old, she’s not. Carmie was old enough to be her grandfather and truly taught her the importance of communication, loyalty, negotiation and work ethic. And despite HIS upbringing, he taught her the value of integrity – to do what you say you’re going to do. She’s not completely positive she didn’t break the law with the things she sold as his employee … not to mention her childhood complaints of child labor laws, but her college education couldn’t possibly compete with the real-world experience she received working in flea markets! Gina eventually resigned to work for a higher end (furniture) vendor who paid more ($50 a day). Carmie was nice enough to let her carpool with him!
And while the word “hustle” has become overused as a word, Gina says that this word probably describes her best because to her it means “drive, determination and hard work”.
The other attribute she inherited from Carmie was that of story telling and the gift of gab. From a young age, her parents constantly heard from teachers that “Gina talks a lot”. It’s no surprise she built a career on speaking, training, performing and engaging others.
And here’s the short version of her bio:
Gina Trimarco is a native of Chicago and CEO/Founder of Pivot10 Results and Carolina Improv Company. She has 25+ years of experience in marketing, sales, operations and people training. Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.
When the economy crashed in 2008 she lost her corporate job and decided to do something seemingly impossible to many – she started an unproven concept business in Myrtle Beach, SC instead of finding a new job. That business, Carolina Improv Company (CIC), has been #1 on TripAdvisor for Nightlife Attractions since 2010, offering improv classes and shows, similar to Second City, where she took classes while finishing her journalism degree at DePaul University.
CIC quickly gave birth to a second company, Pivot10 Results, a training and strategy company that helps businesses and executives shift from people problems to performance results, using improv as a training tool for sales and engagement skills.
Gina also produces and hosts The Pivotal Leader podcast, is a Vistage Worldwide speaker and also a member of the Forbes Coaches Council, in addition to being a contributor to Forbes.com and TrainingMagazine.com. She also is launching a second podcast in December 2018, Women Your Mother Warned You About ™, with co-host Rachel Tipton.
“Before anything else, I’m Roxie’s mom,” says Rachel Pitts (formerly Tipton). Born into a large family in Martinsville, Virginia, her original dream was to be a dancer. That very first dance class led her to an exciting career on television, screen, and stage that took her to several countries and on endless crazy adventures. Her motto has always been: “Entertain. Inform. Inspire.” Before Facebook even existed, she used to post inspirational posts outside her door at the performing arts high school she attended. Rachel is the type of woman who has always had more than one thing going at a time.
Throughout her early career, always holding at least one other job outside of performing, she fell in love with business, sales, and marketing. When Roxie was born, she tried to “grow up” and get a “real job” by getting her real estate license in 2009, just as the housing market was starting to recover. And for several years she owned a fitness business since her long dance career gave her a thorough knowledge of the human body.
Recently married to Felix, Rachel loves to travel with her family. She plays the piano and guitar, speaks French, and was once a magician’s assistant. One thing is for sure, Rachel hardly ever stops her relentless forward commotion. “It’s too much fun!” she exclaims. She is a Realtor with BRG in Myrtle Beach, who has now made the shift to US Mortgage to work on the lender side, still performs from time to time, and always has something new up her sleeve.
Rachel is a survivor with incredible resilience. She reveals how she made it through some tough moments in her past in her first book, The Gift of Wreckage which can be found on Amazon at https://buff.ly/2CskGv7
Fan, Mentor, “That’s What Keith Said” Contributor
Keith is on a quest to build GREAT companies and to raise the bar of business, turning ideas into vision and vision into results. As a fan, contributor and mentor of the Women Your Mother Warned You About™ podcast, Keith attempts to be the male point of view with his “That’s What Keith Said” segment on occasional episodes … if he can get a word in edgewise between co-hosts Gina Trimarco and Rachel Tipton.
Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. Keith brings an ability to create innovative yet workable business strategy, turn that strategy into well executed tactics creating optimal business results.
His focus on operational excellence brings stability into organizations he leads and guides. His success is based upon strong leadership capabilities and his ability to build strong leaders around him. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets.
As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. The last company he led and transformed, Axiometrics, grew from a small, lifestyle company into a nationally recognized industry leader. The transformation included:
• The company being named three times as a Top 100 Place to Work in Dallas
• 40% annual growth over a five-year period
• Employee headcount increase six-fold over a five-year period
• Multiple major product launches occurred
• Selling the company for a large revenue multiple
He’s honored to have Axiometrics’ growth stories included in a recent book, “Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business”, by Gino Wickman and Mark C. Winters.
Keith is active in the business leadership community through organizations such as Vistage Worldwide, Conscious Capitalism, and others. As a voracious reader, Keith incorporates and blends the best growth and leadership strategies into the companies he works with. When he is not working to build great companies, you’ll find Keith in the outdoors, cranking out miles on his bicycle, summiting high peaks, or just hiking through the earth’s wondrous beauty.