Episode 155 – Clear Over Clever with Sara Frandina

Episode Overview

Today Gina is reaching out just beyond the boundaries of traditional sales, welcoming Sara Frandina, Conversion Copywriter at Sara Frandina Strategies to the show, to bring you powerful information that you can use. Her passion is creating copy that delivers messages that will guide people to take intentional action. Prospects, clients, customers all need to make decisions, and she thrives on creating the content that impacts people positively, in order for them to make the best choice.

Her strategies are full of lessons for salespeople and entrepreneurs. Sara is able to work mostly with repeat customers and referrals because she studies the results of each prior project and improves her craft. She also discusses creating the best prospecting list, how to chart each prospect to know which step to take next, establishing authority and trust, how to warm up a client with micro-commitments in order to more easily make bigger asks down the line, and determining if less truly is more.

PLUS! Listen to Sara’s insights on how to create good email sequences focused toward a specific goal.

Want to optimize your conversions? Find out more about Sara  

Come and grow with Sales Gravy

More about Gina

Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic

Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.

“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

More about Rachel

Rachel Pitts is a mom, Master Sales Trainer at Sales Gravy, and the creator of the UltraFitLifestyle. Her first love and career was in the field of dance. Her extensive career across stage, TV, and film carries on even today, as Rachel still enjoys teaching ballet at Litchfield Dance Arts Academy. She also uses her skills as a performer in her parody video series, calling herself The Singing Lender. Rachel’s love of the stage and fitness led her to begin training for and competing in NPC Bikini Fitness competitions in 2020. Working towards her Pro Card, this process has helped Rachel take the UltraFitLifestyle to the next level. And pick up her book, The Gift of Wreckage on Amazon

More about Keith Walters

As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. His focus on operational excellence brings stability into organizations he leads and guides. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets.

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