Episode 158 – Why Is The Price On The Price List That Price? With Keith Walters

Episode Overview

ATTENTION!! Keith Walters is back in the studio today! Gina welcomes her old friend back to the show, and they don’t miss a beat. They take a look back on what they’ve learned from 2021 and how to make important changes for 2022. They discuss company culture, lessons from companies thriving during Covid, virtual selling, being camera ready, setting expectations, excuse making, sales technology, leadership transparency, selling from price lists, and Gina messing with telemarketers. 

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More about Gina

Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic

Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.

“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

More about Keith Walters

As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. His focus on operational excellence brings stability into organizations he leads and guides. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets.

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