Episode 16: Preparation + Education = Success

Episode Overview

In today’s episode, Gina and Rachel discuss the importance of preparation and education. Educating your customers and clients on the process of what they want to buy from you can get you closer to the sale.

Prepare to get back to basics and take a stance of humility rather than frustration. You don’t know what you don’t know and neither do they. Treating others with empathy and becoming an educator will make you a rock star in the client’s mind.

Education is power. Information is power. If people understand better, then the whole sales process can go more smoothly.

On today’s podcast…

00:22 – Rachel’s food fail
05:43 – Preparation and education go hand-in-hand
09:55 – Are you prepared for pushback?
12:06 – If they see the value, they’ll find the money.
16:16 – Money likes direction
20:36 – Are you doing your homework before a presentation?
26:00 – Educating people that don’t know what they don’t know
29:02 – Preparing the first-time buyer
33:01 – Meeting people where they are

For more Gina, Rachel and Women Your Mother Warned You About visit our website!


More about Gina

Gina Trimarco is CEO/Founder of Pivot10 Results (training and strategy company) and Carolina Improv Company (comedy club and school). She has 25+ years of experience in marketing, sales, operations and people training. Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. A true Chicago city girl, her much older father trained her in sales starting at the age of 10, working in flea markets.

More about Rachel

Rachel Pitts is a Mom, Realtor, Author, and Creator of The Closing Curve, a new real estate software focused on enhancing the buyer experience. With a background in show business, her motto is: Entertain. Inform. Inspire. Find Rachel on social media as RachelonRealEstate, at www.rachelonrealestate.com and www.theclosingcurve.com and pick up her book, The Gift of Wreckage on Amazon

More about Keith Walters

As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. His focus on operational excellence brings stability into organizations he leads and guides. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets.

Women Your Mother Warned You About™ is part of the Sell or Die Podcast Network. Check out these other amazing SORD podcasts.

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