Episode 169 – The Power of Your Personal Brand with Kristina Jaramillo

Episode Overview

If you want to know more about marketing and branding, and its relationship to sales, then today’s guest is the one you’ve been waiting for. Gina and Susanna welcome Kristina Jaramillo, President of Personal ABM, to the show.

People often think of branding as something that is exclusive to companies. But Kristina explains that personal branding is actually stronger than a company brand, because you sell to people, not to the business. The truth is, your personal brand does a lot of the work for you. It lets potential clients see you as someone that will bring value, not just someone that’s going to pitch them.

Kristina discusses the way the pandemic changed selling, branding, and LinkedIn for better or worse, and the missing link in many account based programs. She also talks about the importance of consistency and congruence in your messaging and outreach, and in specificity when targeting accounts and the gaps they have that you can fill. 

She emphasizes doing your homework, building relationships, and not telling a prospect how great you or your company is, but showing them through success stories and examples allowing them to decide that you’re the solution they’re looking for. This is where marketing is key in getting deals over the finish line, and the symbiotic nature of sales and marketing teams is where success is born out. 
Find out more about Kristina on LinkedIn
and more about Personal ABM

Come and grow with Sales Gravy

More about Gina

Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic

Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.

“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

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