Episode 17: Creativity Creates Cash

Episode Overview

Your creativity, however it manifests, will be the difference between you and your competition. Today Gina, Rachel and Keith are discussing creativity and humor in the selling process. What are you willing to do to stand out from your competition?

Sometimes you have to play different parts in the sales conversation that are going to best connect with someone, right down to the tone of your voice. If you can read someone and then play the part that works for them, it can make them comfortable enough to buy from you.

Whether it’s developing a new persona to get through cold calls, sending Lobster-grams, or flossing your way through a house tour, it’s really hard to stand out so you’ve got to do something creative. It can’t just be run-of-the-mill humdrum anymore because people want to see something interesting and this episode will get your creativity flowing.

On today’s podcast…
03:58 – Keith’s Frito-Lay story of creativity and interrupting the typical sales pattern
06:33 – Gina sends a Lobster-gram
09:58 – How do you make a boring house tour stand out?
15:22 – Salespeople are like performers
16:03 – Put your Superhero Cape on
18:30 – Finding creativity in cold calling
20:13 – Mirroring and matching
22:16 – Creating personas – the alter ego effect

For more Gina, Rachel and Women Your Mother Warned You About visit our website!

More about Gina

Gina Trimarco is CEO/Founder of Pivot10 Results (training and strategy company) and Carolina Improv Company (comedy club and school). She has 25+ years of experience in marketing, sales, operations and people training. Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. A true Chicago city girl, her much older father trained her in sales starting at the age of 10, working in flea markets.

More about Rachel

Rachel Pitts is a Mom, Realtor, Author, and Creator of The Closing Curve, a new real estate software focused on enhancing the buyer experience. With a background in show business, her motto is: Entertain. Inform. Inspire. Find Rachel on social media as RachelonRealEstate, at www.rachelonrealestate.com and www.theclosingcurve.com and pick up her book, The Gift of Wreckage on Amazon

More about Keith Walters

As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. His focus on operational excellence brings stability into organizations he leads and guides. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets.

Women Your Mother Warned You About™ is part of the Sell or Die Podcast Network. Check out these other amazing SORD podcasts.

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