Episode Overview
We all know that Gina champions the idea of telling stories to create connections and make sales. Today she may have met her match. Nick Capozzi, Head of Storytelling at Demostack, joins the show. Nick built his sales skills with fifteen years in cruise industry. But he wasn’t the cheesy, pushy salesman on deck. He had conversations with guests, answered their questions, and helped solve their problems, which then organically drew them to his onboard sales presentations.
This episode isn’t just about stories that you tell in order to build relationships and sell to clients. It’s also about asking the right questions to prompt prospects to tell their story to you, which in turn creates trust, which leads to a sale. Beyond that it’s also about the stories we tell ourselves. When we doubt ourselves, and worry about rejection or failure, are those true voices in our heads or something manifested from our past or those around us?
This is a fun, complex, educational and thought-provoking episode with one of the pioneers of social selling.
Find out more about Nick and Demostack
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More about Gina
Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic
Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.
“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.
