Episode 174 – Equity and Resiliency with Cynthia Barnes

Episode Overview

Are women treated equally in business? This is the question that Susanna posed in an online poll, and poses today on the show. It just so happens that she and Gina have the perfect guest to discuss this topic, Cynthia Barnes, award-winning sales influencer, keynote speaker, LinkedIn Top Voice, and the National Association of Women Sales Professionals and Barnes Sales Institute founder.


Along with discussing Susanna’s question, they get into the different ways that women approach advancement opportunities as opposed to men, why there’s a tendency for some people to emulate top performers instead of selling as themselves, perception vs. data, equity vs. equality, the essential trait of resiliency, and being celebrated – not tolerated.

Continue listening to hear about companies who want to attract more women in sales, but don’t have a plan beyond the hiring process, Gina’s process of analyzing weaknesses and threats among sales teams, and how true change always comes from the bottom pushing up.

Cynthia also talks about her association that is helping women reach the top 1% in sales, while allowing them to sell as they are, in their authentic voice, and in turn creating a network of professionals that is supportive of a truly diverse workplace.

Find out more about Cynthia

Find out more about NAWSP

Come and grow with Sales Gravy & Sales Gravy University

More about Gina

Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic

Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.

“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

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