Episode 183 – Training, Skill-Building, and Listening To Your Voice with Amy Franko

Episode Overview

On today’s episode, Gina and Susanna welcome the incredible Amy Franko, sales strategist, consultant, trainer and key note speaker. Amy begins by delving into the mindset of leaders and  companies in the current economic climate. There are those that are holding back and shrinking, and there are those that are continuing to invest and grow and leveraging opportunities.

She explains that sales strategy and skill development that is championed by company executives are the ones that find the greatest success. They talk about the value of high-quality recruiting, and how losing a sales professional can mean a huge hit to your P&L in both hard and soft costs.

Amy also talks about her book, The Modern Seller and gives five capabilities of a successful modern seller. She also explains how her work as a consultant, trainer and skill development coach, leads to discovering other needs within sales within an organization which leads to long term advisory work. 

They also discuss the feeling of being back to selling and interacting in person, their best ways to “operationalize the day” (Trademark Gina Trimarco), the importance of silence, why people quit sales, why patience and persistence are the key to change, how coaches need coaches, and is it possible to over learn?

Learn more about Amy Franko

Buy The Modern Seller

More about Gina

Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic

Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. 

“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

Prior to joining Sales Gravy, Gina founded and operated Carolina Improv Company, an improv comedy school and theater, in addition to Pivot10 Results, a sales training company. Thanks to this podcast, Gina was able to “stalk” her business role model Jeb Blount and convince him to hire her … and sponsor this podcast!

More About Susanna

After graduating from Cambridge University in Music and Education, Susanna took her first sales role selling advertising space on websites.

She’s always been intrigued by the unfair negative stigma associated with sales and the way that after their initial excitement to work in sales, people will do everything they can to avoid actual prospecting.

With 14 years of experience in recruitment, Susanna challenges this mindset through her successful business sourcing sales professionals into recruitment roles.

Susanna decided to become a Sales Gravy Master Trainer because Sales Gravy’s vision matches her own beliefs and values.

Susanna is committed to providing excellence and dedication to all of her trainees so that they can achieve their goals and succeed in sales.

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