Episode 201 – Company Culture To Attract and Retain Talent


Episode Overview

So you’ve recruited someone who seems to be a great fit for a position, but do you have what it takes to retain them? This is where Gina and Susanna dive into today’s conversation. The first question – what if you started a position at a company, but then were offered a payout to leave the job? Gina takes this example from her favorite company when it comes to customer service, Zappos. She explains the extraordinary level of commitment, perks, culture, and values that come along with being an employee at the company, and how it ties back into recruiting.

Susanna talks about the core issues that are needed to both attract new employees and then keep them happy and fulfilled in their jobs. They discuss the process in which companies choose their core values, and if it’s really the best way to do it, are leaders actually being an example of the company’s values or just talking about it, what defines a manager vs. leader, negativity bias, and when it’s good to show your softer side when leading a team.

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More about Gina

Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic

Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. 

“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

Prior to joining Sales Gravy, Gina founded and operated Carolina Improv Company, an improv comedy school and theater, in addition to Pivot10 Results, a sales training company. Thanks to this podcast, Gina was able to “stalk” her business role model Jeb Blount and convince him to hire her … and sponsor this podcast!

More About Susanna

After graduating from Cambridge University in Music and Education, Susanna took her first sales role selling advertising space on websites.

She’s always been intrigued by the unfair negative stigma associated with sales and the way that after their initial excitement to work in sales, people will do everything they can to avoid actual prospecting.

With 14 years of experience in recruitment, Susanna challenges this mindset through her successful business sourcing sales professionals into recruitment roles.

Susanna decided to become a Sales Gravy Master Trainer because Sales Gravy’s vision matches her own beliefs and values.

She is committed to providing excellence and dedication to all of her trainees so that they can achieve their goals and succeed in sales.

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