Episode 202 – Bringing Warmth to Prospecting Automation with Adon Rigg

Episode Overview

You’re savvy enough to get a  list of potential leads. A LOT of potential leads. Are you going to write and send a thousand emails? Make a thousand calls? Today’s guest says that it doesn’t have to be that way. Adon Rigg, the King of Prospecting Automation, author, and founder of leadfreak.ai.

Adon jumps right in and gives a breakdown of prospecting automation, using it to save time, and allowing you to focus in on potential prospects in a more large-scale way. But Gina wonders… where is the warmth? We know human connection sells, so is automation leaving some people feeling cold? Adon clarifies that automation is to narrow the field, to then allow you to deliver the personal connection to people who are more receptive. He lays out the sections of the funnel in which automation is most helpful and where it should be taken out altogether.

He then delves a bit deeper and gives some examples of how to approach these more interested parties when contacting them by phone, which resources he uses to get the thousands of leads in order to let automation do the job of leading us to the most receptive people to call, and why AI is not as scary as it seems.

Check out leadfreak.ai

or Seamless.ai or Skrappio.io

Come and grow with Sales Gravy & Sales Gravy University

More about Gina

Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic

Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. 

“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

Prior to joining Sales Gravy, Gina founded and operated Carolina Improv Company, an improv comedy school and theater, in addition to Pivot10 Results, a sales training company. Thanks to this podcast, Gina was able to “stalk” her business role model Jeb Blount and convince him to hire her … and sponsor this podcast!

More About Susanna

After graduating from Cambridge University in Music and Education, Susanna took her first sales role selling advertising space on websites.

She’s always been intrigued by the unfair negative stigma associated with sales and the way that after their initial excitement to work in sales, people will do everything they can to avoid actual prospecting.

With 14 years of experience in recruitment, Susanna challenges this mindset through her successful business sourcing sales professionals into recruitment roles.

Susanna decided to become a Sales Gravy Master Trainer because Sales Gravy’s vision matches her own beliefs and values.

She is committed to providing excellence and dedication to all of her trainees so that they can achieve their goals and succeed in sales.


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