Episode 203 – Courage In Sales

Episode Overview

There are many qualities that make up a successful salesperson, or sales leader. Today Gina and Susanna focus in on one of those characteristics and help you with inspiring and practical advice on how to put it into action – Courage and its role in sales.

Susanna sees Gina as someone with that quality. She and Gina discuss the qualities that they believe define courage. They talk about the importance of not just doing the easy thing even when it can be scary. They also delve into the specifics of how sales leaders can display courage in their role. Not worrying about being liked, trust, reflection, being comfortable with the uncomfortable, and much more, giving specific examples of both strength and cowardice. A story about Gina’s blind date saving her life, brings a discussion of two specific types of courage – intentional and flight or fright.

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More about Gina

Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic

Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. 

“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

Prior to joining Sales Gravy, Gina founded and operated Carolina Improv Company, an improv comedy school and theater, in addition to Pivot10 Results, a sales training company. Thanks to this podcast, Gina was able to “stalk” her business role model Jeb Blount and convince him to hire her … and sponsor this podcast!

More About Susanna

After graduating from Cambridge University in Music and Education, Susanna took her first sales role selling advertising space on websites.

She’s always been intrigued by the unfair negative stigma associated with sales and the way that after their initial excitement to work in sales, people will do everything they can to avoid actual prospecting.

With 14 years of experience in recruitment, Susanna challenges this mindset through her successful business sourcing sales professionals into recruitment roles.

Susanna decided to become a Sales Gravy Master Trainer because Sales Gravy’s vision matches her own beliefs and values.

She is committed to providing excellence and dedication to all of her trainees so that they can achieve their goals and succeed in sales.


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