Episode 210 – Expanding Relationships

Episode Overview

We can safely start with the premise that most of your clients and prospects have certain commonalities, but that each one is unique when it comes to connecting with them and building trust. People buy from people they trust, so being able to employ different methods of relationship building is essential to making a sale.

Today Gina and Susanna reveal some of their most tried and true methods, what has worked, what has failed, some pro tips, the importance of respecting boundaries and open communication, gifts for clients, the misstep of making assumptions, the importance of follow-ups and review, how creating quality relationships creates further opportunities and deals, working the long game, WEAK WORDS, and so much more.  This is a perfect episode to jumpstart the new year and will help you to transform your process in ways that will reap tremendous rewards.

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More about Gina

Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic

Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. 

“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

Prior to joining Sales Gravy, Gina founded and operated Carolina Improv Company, an improv comedy school and theater, in addition to Pivot10 Results, a sales training company. Thanks to this podcast, Gina was able to “stalk” her business role model Jeb Blount and convince him to hire her … and sponsor this podcast!

More About Susanna

After graduating from Cambridge University in Music and Education, Susanna took her first sales role selling advertising space on websites.

She’s always been intrigued by the unfair negative stigma associated with sales and the way that after their initial excitement to work in sales, people will do everything they can to avoid actual prospecting.

With 14 years of experience in recruitment, Susanna challenges this mindset through her successful business sourcing sales professionals into recruitment roles.

Susanna decided to become a Sales Gravy Master Trainer because Sales Gravy’s vision matches her own beliefs and values.

She is committed to providing excellence and dedication to all of her trainees so that they can achieve their goals and succeed in sales.

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