Episode 214 – Different Is Good – Growing Your Personal Brand with Abby Lester

Episode Overview

Personal brand, personal brand, personal brand… Did we mention that enough to effect the algorithm? There are some people out there that can help us with this and Gina knows one of them very well. Abby Lester is the Marketing Director at Sales Gravy and she’s here to guide us on how to stand out in the sea of social media, grow your brand, get noticed, and create in new eye-catching ways.

Gina and Abby discuss if Facebook is just for old people, and question if it’s too personal for professional posts. Know when to take emotional risks to give people permission to be more open and trusting of you, and how to know when it’s too much.

Abby gives insightful tips on the most impactful things to post on LinkedIn by combining the professional with something personal, the effectiveness of piggybacking on your company’s posts to boost your personal brand. She says not to be afraid to do something different to shake up the normal, often flat terrain, of LinkedIn. A little disruption, especially visually, can go a long way.

Abby details the best way to start getting noticed by a wider audience on social media, and no it isn’t posting 20 times a day. She also talks about how knowing the ultimate goal of social media companies can guide you on how to interact with it, and how to know where your audience is.

Abby closes the show with a lengthy list of all the best creative tools to use to get your message out there, and how to spend as little as possible while making the most impact.

Level up with Sales Gravy & Sales Gravy University

More about Gina

Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic

Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. 

“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

Prior to joining Sales Gravy, Gina founded and operated Carolina Improv Company, an improv comedy school and theater, in addition to Pivot10 Results, a sales training company. Thanks to this podcast, Gina was able to “stalk” her business role model Jeb Blount and convince him to hire her … and sponsor this podcast!

Subscribe & Listen