Episode 231 – Selling In Your Customer’s Language with Skip Willcox

Episode Overview

Today Gina welcomes a friend and insanely likeable guy, Skip Willcox, Vice President and Account Executive, Podcaster, Sales and Business Development Coach, Trainer, and Keynote Speaker. Just hearing the first few words from Skip you will just want to happily listen to what he has to say.

He and Gina dig into a raft of topics such as, don’t make assumptions about what the client knows, how relationship beats price, rebuffing pathetic lenders, deep dives into current and future mortgage lending world, discovery, overcoming challenges, death by magic pill, how to adjust in the face of a possible recession, controlling uncertainty, and above all – communicating in terms that the client comprehends and feels understood. 

Connect with Skip

Listen to the Big Skip Energy Podcast

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More about Gina

Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic

Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.

“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.

Prior to joining Sales Gravy, Gina founded and operated Carolina Improv Company, an improv comedy school and theater, in addition to Pivot10 Results, a sales training company. Thanks to this podcast, Gina was able to “stalk” her business role model Jeb Blount and convince him to hire her … and sponsor this podcast!

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