Episode 6: Mentoring the Buyer’s Journey with Keith Walters

Episode Overview

Mentor or coach? They are two very different things. Each has a role to play in business and in life but selecting the right one for the right situation can be difficult if you don’t understand the difference. This week we’re joined by Keith Walters to discuss finding AND becoming a mentor or coach. 

Even if you’ve never personally had a mentor or utilized the services of a coach you can still become a trusted adviser to your client or prospect. Why is it advantageous to mentor someone who is buying from you and how does one even start?

Rachel, Gina and Keith detail what you could be doing right now to become a resource before, during and after the sales process. 

On today’s podcast…

1:37 – We have a guy with us today…Keith Walters!
4:32 – Do you want a mentor OR a coach? Do you even know the difference? 
10:45 – Why would you hire a coach if you know what to do?
15:15 – The phenomenon of “life coaches”
18:57 – Forming a mentor relationship remotely
26:32 – Having the right people to call at the right time
32:40 – Mentoring a client or prospect during the sales process
40:12 – Become a mentor through content creation
46:24 – Where women are infiltrating sales and where they are not

More about Gina

Gina Trimarco is CEO/Founder of Pivot10 Results (training and strategy company) and Carolina Improv Company (comedy club and school). She has 25+ years of experience in marketing, sales, operations and people training. Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. A true Chicago city girl, her much older father trained her in sales starting at the age of 10, working in flea markets.

More about Rachel

Rachel Tipton is a Mom, Realtor, Author, and Creator of The Closing Curve, a new real estate software focused on enhancing the buyer experience. With a background in show business, her motto is: Entertain. Inform. Inspire. Find Rachel on social media as RachelonRealEstate, at www.rachelonrealestate.com and www.theclosingcurve.com and pick up her book, The Gift of Wreckage on Amazon

More about Keith Walters

As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. His focus on operational excellence brings stability into organizations he leads and guides. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets.

Women Your Mother Warned You About™ is part of the Sell or Die Podcast Network. Check out these other amazing SORD podcasts.

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