Episode 105 – The Hype Handbook with Michael F. Schein

Episode Overview

There’s never been more ways to seen, but it’s never been harder to break through all the clutter and noise to actually get noticed. Today’s guest is a master of promotion, marketing and yes – hype.

Michael F. Schein is an international speaker, the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields, and author of The Hype Handbook: 12 IndispensableSuccess Secrets From the World’s Greatest Propagandists, Self-Promoters, CultLeaders, Mischief Makers, and Boundary Breakers, coming January 12, 2021.

Rachel and Gina have an eye-opening conversation with Michael about that term “hype.” Or the ability to get large numbers of people emotionally invested and to take action. Michael explains that this is often used negatively but can be a game changer when harnessed for honest, and positive purposes. Above all you have to be strategic to be successful. Michael is an amazing story teller and a bold voice in the sea of generic marketing handbooks. 

Find out more about Michael F. Schein here:

The Hype Handbook



MicroFame Media


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More about Gina

Gina Trimarco is CEO/Founder of Pivot10 Results (training and strategy company) and Carolina Improv Company (comedy club and school). She has 25+ years of experience in marketing, sales, operations and people training. Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. A true Chicago city girl, her much older father trained her in sales starting at the age of 10, working in flea markets. 

More about Rachel

Rachel Pitts is a Mom, Realtor, Author, and Creator of The Closing Curve, a new real estate software focused on enhancing the buyer experience. With a background in show business, her motto is: Entertain. Inform. Inspire. Find Rachel on social media as TheSingingLender, at www.thesinginglender.com and www.theclosingcurve.com and pick up her book, The Gift of Wreckage on Amazon

More about Keith Walters

As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. His focus on operational excellence brings stability into organizations he leads and guides. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets.

Women Your Mother Warned You About™ is a Pod About It Production.

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