Episode 251 – Simplicity-Based Selling with Keith Lubner

Episode Overview

It’s Sales Gravy times two! Gina welcomes Keith Lubner, the Chief Strategy Officer and Executive VP of Training and Consulting at Sales Gravy. He discusses his path to Sales Gravy and the importance of simplicity in sales, customer experience, and culture. He emphasizes the need for salespeople to put themselves in the customer’s shoes and slow down to listen. Keith also highlights the power of adaptability and becoming a chameleon in sales, flexing to the customer’s personality. Gina shares insights from the Simplicity Index, indicating that consumers are more likely to recommend and pay more for brands with simple experiences and together they discuss that simple processes, empowered employees, and a culture that values learning from failures can create exceptional customer experiences and loyalty, ultimately benefiting businesses.

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More about Gina

Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic

Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. 

“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.


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