Episode Overview
She was SO good that Gina had to have her back again, Tatiana Ferreira, Founder of The Growth Excellence Advisory, gets into customer experience and sales practices. They discuss the importance of asking relevant and purposeful questions to build an authentic customer relationship and enhance customer experience. Gina also stresses the importance of engaging customers and suggests a more individualistic, consultative approach. Tatiana emphasizes the importance of going beyond mere engagement with the customer and offering real value in the conversation. Next time Gina and Tatiana will dive deeper into why most companies fail to implement efficient customer experience strategies.
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More about Gina
Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic
Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.
“Sass without too much crass” is how Gina Trimarco describes herself. A high energy entrepreneur, engager, speaker, trainer, improv comedienne and podcast producer, Gina credits most of her success on her upbringing by her Italian mobster dad and German immigrant mother.
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Show Highlights:
- Client Experience series introduction
- Most common Client Experience myths, highlighting the Engagement Myth
- The impact of invasive and inappropriate questions
- The importance of reading customer cues
- The role of purposeful questions in discovery
- Understanding customer desires and objectives
- The art of saying ‘Yes’: Building trust with customers
- The challenge of fast-paced retail environments
- A Personal Story: The Worst Customer Experience Ever
- The importance of engaging customers in the sales process
- The role of leadership in ensuring training sticks
- Why companies struggle with implementing customer experience strategies
Level up with Sales Gravy & Sales Gravy University
Engagement Expert – Speaker – Sales Trainer – Entrepreneur – Improv Comic
Gina is a Master Sales Trainer for Jeb Blount’s Sales Gravy who combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.
