New technology is only as good as the operator who uses it. It can be used for sales shortcuts or sales gold. How will you use it?
Our guest today is a sales performance consultant with over twenty years of experience in B2B sales and support. Anita Nielsen is the author of Beat The Bots: How Your Humanity Can Future-Proof Your Tech Sales Career. With a bachelor’s degree in psychology and a master’s in business administration from the New York Institute of Technology, Anita is uniquely positioned to help salespeople adapt and thrive.
Anita’s wide range of experience made for a wide ranging interview that touched on technology, psychology and using soft skills to survive impending A.I. evolutions.
Connect with Today’s Guest
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On today’s podcast…
4:10 – Don’t do the math: Anita has been in the B2B sales tech space for a long time
7:22 – A.I. tech is only as evil as the operator using it
8:55 – It’s not B2B, it’s H2H: inserting the human back into sales
15:21 – Technology responsibility starts at home
22:28 – Working on yourself is a lifelong endeavor
26:24 – Understanding emotions and envisioning someone else’s future
34:02 – Dealing with inherent biases and embracing allies
38:07 – How does Anita define sexy?
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More about Gina
Gina Trimarco is CEO/Founder of Pivot10 Results (training and strategy company) and Carolina Improv Company (comedy club and school). She has 25+ years of experience in marketing, sales, operations and people training. Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. A true Chicago city girl, her much older father trained her in sales starting at the age of 10, working in flea markets.
More about Rachel
Rachel Pitts is a Mom, Realtor, Author, and Creator of The Closing Curve, a new real estate software focused on enhancing the buyer experience. With a background in show business, her motto is: Entertain. Inform. Inspire. Find Rachel on social media as RachelonRealEstate, at www.rachelonrealestate.com and www.theclosingcurve.com and pick up her book, The Gift of Wreckage on Amazon
More about Keith Walters
As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. His focus on operational excellence brings stability into organizations he leads and guides. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets.
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