Hit the Liquor Store or Break into Online Porn: how to survive Covid-19

We can worry ourselves sick about the socio economic repercussions of shutting down the economy for 4-8 weeks.  We can dwell in a state of perpetual anxiety over the consequences that long term social distancing will have on our mental health. We can even reside in a state of confused anger as we question “WHY IS EVERYONE BUYING SO MUCH FUCKING TOILET PAPER?”

But living in what if’s, could be’s and should haves has never proven to be very helpful. And neither is hanging out under a naive rainbow of positivity, petting your unicorn and thinking the sun shines out of your ass. 

Where do the Women Your Mother Warned You About stand? 

Co host Rachel Pitts hit hard “I can’t get on board with anybody who’s like ‘this is a positive thing’. I think you can make it a positive thing, you can take advantage of being with your family but ‘this is actually a positive thing’ is such a bullshit phrase”. Co host Gina Trimarco chimed in “but you can spend time cooking and singing Kumbaya”, sarcastically of course.

While the Women spent a fair amount of time comically criticizing all the chaos and the crazy that’s surrounding the novel Covid-19 virus; “all my training contracts cancelled, or said “we want to look at this later”. Gina explained. “I’m gonna have to tell my bill collectors the same thing, ‘let’s just look at this later’.”  They eventually settled into discussing what you can do with your new normal.

The CDC is like a broken record at this point when it comes to how to best protect yourself from getting this common cold-flu hybrid. So for starters, continue to WASH YOUR HANDS. Is your normal retailer out of soap? Rachel’s got your back “Vodka, When it doubt hit the liquor store.” And while you’re there, don’t shy away from the Bailey’s, as Gina puts it “start your day with a little Bailey’s in your coffee, might soothe you, might calm you down.”

Second, ENJOY NOT HAVING A COMMUTE. How many of you are plagued by long commutes to and from the office? Who here wastes an hour or more behind the wheel just trying to maintain normal blood pressure while fighting with people who seem to have never seen a roundabout or don’t quite understand the premise of a ‘yield sign’? Sure that stress might be replaced by having new co-workers who look eerily like you and the usual at-home distractions (i.e. the load of laundry in the dryer, a cat lying across your laptop, etc.) but if you set up your work space correctly, you can not only ELIMINATE ALL OF THOSE DISTRACTIONS but now you have an ADDITIONAL 60 MINUTES OR MORE OF PRODUCTIVE TIME! 

And when it comes to prospecting during this challenging time. Don’t let this crisis stop you from MAKING THOSE PHONE CALLS. Advice straight from former guest, Jeb Blount: you don’t necessarily have to be calling them for a hard sell of your service or product. Rachel paraphrased “just call them up and see, are they doing okay?”  Funds might be limited for the time being but kindness and human compassion is going to go incredibly far in the interim. 

Furthermore, you can use this time to FIND THE HOLES IN YOUR BUSINESS, as suggested by future guest Lea Woodford. Examine your current practices and procedures for weaknesses and spend some time working on those. You can also use this time to assess which areas of your business could make money by making the transition to the virtual world. Is there an online class you could host? Is there an eBook you could write? Which of your products and services could be offered without your physical presence?  USE THIS TIME TO GET CREATIVE!

Finally, ADD MEDITATION.  Dozens, if not hundreds, of uber-successful entrepreneurs swear by daily meditation. And if you’re thinking but I’m not good at meditating, well that’s kind of the point. “You’re not supposed to be fucking good at meditating…[just] try to calm your mind for a few minutes” assured Rachel. “Like the only guys that are pretty good at meditation are Buddhist monks.” It’s simply an exercise in shiftIng your focus and pushing past all of the baggage that accompanies everyday life, especially now. In layman’s terms, get your mind right. 

If all else fails, Gina is considering a career move to the online porn industry so if you’re interested, hit her up and get in at the ground level. 

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